Pierluigi Bernasconi


He was the founder and CEO of Mediamarket SpA, the consumer electronics chain that operates in Italy through the brands Media World, Saturn and Media World Compra online. Under his leadership, in 21 years, Mediamarket has developed a leadership position in the consumer electronics market, with 115 stores, 7,500 employees and a turnover in 2012 of over 2.3 billion euro. Bernasconi has worked for thirty years in the world of retail. After several experiences, in 1989, of the mandate of the Metro Group, starts the opening of the chain Media Market in Italy. In 1991 he inaugurates the first store Media World in Curno. Thanks to his ability to anticipate market trends and to design a unique distribution format, has managed to grow Mediamarket in terms of turnover and employees.

From 2013 to 2015 he was CEO of Mercatone Group One, ‘a leading Italian company in the design furniture, accessories, home and jewelry products.

He is currently Chairman and Director of strategic consulting firm in the field distribution B-RETAIL.

In 2009 he received the National Award for Innovation, known as the “Prize of Prizes”, from the hands of the President of the Republic for his innovation in the “multi-channel” trade.

In 2010 he was awarded by the President of the Republic Giorgio Napolitano with the title of “Cavaliere del Lavoro”.

In 2012 he received the “Ambrogino D’Oro”, the highest honor to the merit of the Municipality of Milan.